Princess

Princess Yachts was founded in 1965 and is headquartered in Plymouth, England. The city has a strong tradition of shipbuilding, and Princess started in such an industrial context. The brand was originally called Marine Projects, and was not officially renamed Princess Yachts until 1981. Since its inception, Princess has been focusing on the design and manufacture of high-end power yachts, with a target customer base covering middle- and high-net-worth individuals in Europe, the Middle East, North America and Asia-Pacific. Currently, Princess is affiliated with the L Catterton Fund under the LVMH Group. The brand positioning remains stable and continues to expand its distribution network in the global market. For users who want to own a powerboat with a stable design, balanced performance and a mature after-sales system, Princess is a mature and reliable choice.