Cruisers Yachts Brand Introduction

The American Cruisers yacht (Cruisers) brand is as old as the cruising industry in Wisconsin, USA, dating back to the 1890s. Today, the brand has also long been one of the most famous yachts in the world.

Since its founding in 1953 in Wisconsin, USA, the Cruisers brand has aimed to make yachts into world-class works of art! For it, each Cruiser Yacht seems to be a handcrafted work of art to fulfil your biggest dreams. Every artisan who makes a yacht puts his or her heart and soul into the construction of a fine product, and perfection is just its minimum level.

Cruisers are present in Europe, America, Australia and Asia for every customer. It is because of its superb craftsmanship, and it is love at first sight, and can not give up for the rest of their lives! This brand of yachts has also repeatedly won the ‘America's most popular yacht’, ‘Internationally renowned yacht awards’ and other honourable titles.

There are more than 10 types of cruiser yachts ranging from 300 to 560. From the early 20th century manufacturing tile shell boat to have the world's first-class yacht production technology enterprises, it has always adhered to the Thomson brothers founded the company's commitment - to build high-performance, precision manufactured yachts. This commitment is embedded in the hearts and minds of each and every one of its employees and is reflected in each and every yacht that is crafted.

American Cruisers (Cruisers) Brand History

1904: Thomson Brothers establish the first shipbuilding company in Wisconsin, USA.

1953: Thomson Brothers established Cruisers Yachts in Oconto, Wisconsin, USA.

1954: Cruiser Yachts makes its debut in New York City.

1959: Cruiser Yachts production reaches 3,000 yachts per year.

1965: Wooden boats are replaced by fibreglass boats

1979: Thomson retires, bringing his nearly half-century of shipbuilding to a close

1980: T.J. Bogaerts, formerly president of Milo Steamship Company, and T.A. Lyle, formerly president of the Eaton Group, take the helm together

1993: K.C. Stock, lumber magnate and venture capitalist, takes charge of Cruiser Yachts, leading it to another peak.