Bluegame Yachts Brand Introduction

In 2018, the Italian Bluegame yacht brand became part of Sanlorenzo Yachts, a move that presented incredible growth and development opportunities for the brand. Building on the historic BG range, the first BGX was successfully launched in 2019, allowing Bluegame Yachts to enter the multihull world in a unique way, expressing the Group's level of innovation and sustainability. Carla Demaria, CEO, and Luca Santella, architect Head of Product Strategy, successfully and proudly pursue new concepts.

At the Düsseldorf Boat Show held in early 2020, the prestigious and authoritative magazine "Motor Boat &Yachting" presented the much-anticipated "Motor Boat Awards 2020" (Motor Boat Awards 2020). Among them, in "Custom Yachts", the new BGX70 from the Bluegame yacht brand won the championship.

The much-talked-about Bluegame yacht, a new brand from luxury yacht builder Sanlorenzo, has officially entered the regional market by appointing Simpson Yachts as the exclusive dealer in Asia. The brand debuted in 2018 with the launch of the first generation of BG42 and BG62 yachts, setting off a new wave of motor yachts. At the 2019 Cannes Yachting Festival, it once again presented the new generation of BGX70 yachts.

With a game-changing and innovative concept, the Bluegame yacht brand perfectly expresses the spirit of courage and independence. It does not belong to any particular type of yacht, but rather an unconventional multi-purpose vessel. It brings a completely new concept specifically for professional yacht owners with high standards and high requirements.