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Lagoon is a leading French catamaran sailing brand belonging to the CNB shipyard of the Bénéteau group. Founded in 1984, the brand started out designing customised multihulls for professional racing and then moved towards the residential market. Today, Lagoon is one of the world's largest manufacturers of mass-produced catamarans, which are exported to a wide range of marine leisure markets around the world. Lagoon is not a brand that pursues radical design, but through long-term and stable product updates and user feedback, it gradually polishes a set of solutions suitable for most people's life at sea. It is a pragmatic choice for those who want to balance family use and long voyage function.

Malibu is an American boat builder founded in 1982, specialising in the development and manufacture of water skiing and surfing boats. Headquartered in California, the brand was originally founded by a group of water-skiing enthusiasts who wanted to create a powerboat that was better suited to sport water sports. Today, Malibu is the world's leading brand in the waterskiing market, with products for a wide range of sports and user groups. Malibu's design philosophy is clear: focus on sporty performance while improving handling stability and on-board experience. This philosophy is reflected not only in the fluidity of the exterior lines, but also in the powertrain and interior layout of each boat. The Wakesetter series is one of the most iconic of the brand, favoured by professional wakeboarders and surfers alike.

Moonen is a boutique yacht builder from the Netherlands, specializing in custom superyachts with steel and aluminum structures of 30 to 50 meters. The brand was founded in 1981 and is headquartered in 's-Hertogenbosch, south of Amsterdam, the Netherlands. As a small shipyard, Moonen has always adhered to the low-volume, high-standard process route, and only delivers a few works each year. Moonen's yachts have a distinctive style, and the design focuses on the balance between practicality and aesthetics. Many ship types maintain traditional outlines in appearance, but the details are exquisitely processed and integrated with a modern feel. The brand also has a strong advantage in engineering structure. Most hulls use a solid steel hull and a lightweight aluminum superstructure, which takes into account stability and speed performance, and is suitable for long-distance voyages and long-term life at sea. Moonen's brand value is based on stable engineering quality, meticulous customer communication, and long-term maintenance support for each ship. This makes it have a high repurchase rate and user loyalty in the private custom yacht market.

MoonOcean is an emerging premium yacht brand based in Genoa, Italy. Founded in 2015, the brand was created by a group of Italian designers and marine engineers, with a core team that has worked in a number of traditional European shipbuilders. MoonOcean focuses more on innovation in design language and modular development of hull structures than century-old shipbuilders. MoonOcean's main markets are centred on the coastal cities of Southern Europe and the Middle East, but it is also actively expanding into Asia.

Novatec is a family-owned yacht brand from Taiwan that has been building medium to large power yachts since 1983. It had an unassuming start, but has specialised for decades in providing the Asian and North American markets with comfortable boats for extended sailing and family use. The brand is managed by the Chan family and still retains the handcrafted tradition of a small boatyard. Novatec's design philosophy is clear: less about over-the-top visual effects and more about the practicality of the space and the owner's daily experience. Many models feature high bows, wide decks and enclosed flybridges, layouts that are stable in wet, changeable climates and give owners more flexibility in use from season to season.

Ocean Alexander is a Taiwan-based high-end yacht builder founded in 1977 by Alex Chueh. Early on, the brand mainly served the Asian market, but gradually opened its doors to the North American market as it deepened its co-operation with US dealers in the 1990s. Today, Ocean Alexander's design and sales are based in Seattle, USA, with shipyards in Taiwan and China. Over the past decade, Ocean Alexander has continued to expand its exposure at international boat shows and launched a number of new models that emphasise technological features and open living spaces. This transformation has also attracted the attention of a younger generation of boat owners.

Pershing is an Italian high-performance luxury yacht brand founded in 1985 by Tilli Antonelli in Ancona, Italy. From the very beginning, Pershing focused on a product philosophy of ‘speed and design’, emphasising the integration of sports car-like lines and a sense of interior space into the performance of a speedboat. In 1998, Pershing joined the Ferretti Group and gained enhanced technical support and a global sales network. This transition has helped the brand to penetrate international markets and build a solid customer base, particularly in the United States, Europe and Asia, where Pershing's customers are mainly mid-to-high-end customers who value control, design and personalised experience, many of whom have a background in motor racing, flying or sailing.

Regal is an American family business founded in 1969 and based in Orlando, Florida. Founders Paul and Carol Kuck began with a desire to design a safe yet comfortable boat for their family, but soon their insistence on design detail and manufacturing standards attracted a growing number of customers who demanded quality. Today, Regal has grown into one of North America's premier mid-sized yacht builders, with a product offering that spans a wide range of categories, including sportboats, cruisers, and large double-deck yachts. Regal's core philosophy is to combine engineering efficiency with home use scenarios. They pay special attention to the driving experience, hull design and cabin space layout, and their target customer base is mainly people who like weekend sailing, family gatherings and short cruising. For such customers, stable performance, easy-to-operate control systems and comfortable interior configurations are more important than fancy designs.

Silvercraft is one of the core brands of Gulf Craft, a well-known boat manufacturer in the UAE, focusing on the design and production of small and medium-sized leisure powerboats. The origin of the brand can be traced back to the early 1980s, when Gulf Craft was just established. As one of its early series, Silvercraft was mainly aimed at the family entertainment and light fishing markets. The characteristics of this brand are very clear: sturdy hull structure, practical layout design, and adaptability to the waters of the Middle East and Southeast Asia. Its many boat models have a stable user base in the UAE, Southeast Asia and India markets, especially among sea fishing enthusiasts and family users. Silvercraft does not pursue a luxurious decorative style, but pays more attention to the comfort in actual use and the convenience of maintenance.

United Arab Emirates

Sessa Marine is a long-established family business in Italy. It was founded in 1958 and was originally engaged in the plastics industry. After entering the yacht industry, the brand has gradually established an independent image in the European mid-sized luxury yacht market. Its factory is located in the Lake Como area in northern Italy, close to several important waterways and shipbuilding supply chain centers. Sessa's products mainly cover open yachts, flybridge boats and sports cruisers between 20 and 68 feet. The design emphasizes the combination of dynamic lines and practical space. The hull is compact and suitable for sailing in medium and short seas such as the Mediterranean. Compared with super-large sailing boats, Sessa's products are more suitable for weekend vacations, coastal cruises or family sea parties.

Sunseeker is one of the UK's most iconic luxury yacht brands, founded in 1979 in Poole, South of England. Founder Robert Braithwaite started out as the head of a small boat importing company, but he soon decided to develop a sporty powerboat of British design, and Sunseeker's first product, the Sport 23, launched at the end of the 1970's, quickly gained market acceptance and laid the foundations of the brand's modern sporty yacht style. Taken as a whole, Sunseeker represents a British yachting philosophy that balances performance, design and lifestyle. Its success lies not only in building memorable boats, but also in consistently creating ‘yachts you can actually drive’ for the driver.

Oceanwalker Yacht is a relatively new brand, founded in 2010 and headquartered in Florida, USA. The brand focuses on high-performance, luxury-designed yacht manufacturing, and is committed to meeting the needs of users who seek a combination of comfort and adventure. Oceanwalker's goal is to create yachts suitable for long-distance cruising, with particular emphasis on stability and reliability to ensure that customers can enjoy a safe and comfortable experience at sea. Unlike many traditional yacht brands, Oceanwalker pays more attention to the integration of sailing performance and technology. The brand introduces advanced navigation control systems and automation equipment, allowing drivers to easily master the control of the yacht and improve ease of use. In addition, Oceanwalker also provides customers with highly customized services, optimizing the interior, appearance, layout and other aspects according to personal needs to ensure that each yacht meets the user's personalized requirements.

Silverton is a traditional American style yacht brand founded in 1969 and based in New Jersey, USA. Founded by two boat builders, the brand initially entered the market with hand-built small powerboats. Early products focused on practicality and comfort, and quickly gained a steady reputation among family users in the Northeastern United States. In the 1980‘s Silverton expanded its product line to include a variety of flybridge yachts and sport cruisers, with a focus on space and stability. In the late 2000’s Silverton joined the Luhrs Marine Group, further optimising its product line and leveraging the group's resources to expand its export channels.

Founded in 1998 by Taiwanese designer Howard Chen, Selene Yachts was initially set up as a seagoing luxury cruiser. specialising in semi-customised ocean-going trawlers, Selene has gradually built up a reputation amongst long-distance sailing enthusiasts for its rugged construction, excellent stability and good range performance. The brand's early designs blended the attention to detail of Eastern craftsmanship with the functional orientation of Western hull engineering. Today, Selene's design team is headquartered in Zhuhai, China, where the founder continues to lead the development of the product line.

Founded in 1994, Wally Yachts is one of Italy's top yacht builders, renowned for its innovative design concepts and high-end customisation services. The brand's founder and designer, Luca Bassani, has driven a design revolution in the yachting industry by his commitment to combining extreme design with nautical functionality.Wally's products are not only focused on performance and comfort, but also on integration with the natural environment, with particular emphasis on breakthroughs in form design and sailing experience. Wally's yachts are bold and modern, often using lightweight materials such as carbon fibre and aluminium alloys to make them lighter and more durable. Each of the brand's yachts represents the highest level of craftsmanship and distinctive aesthetics, and is favoured by high-end clients around the world.

X-Yachts is a renowned Danish premium yacht brand founded in 1979. The brand's founder, Niels Jeppesen, initially focused on the design and construction of racing yachts and gradually developed the brand into the world's leading manufacturer of luxury yachts, X-Yachts has won the recognition of owners worldwide for its superior craftsmanship, innovative design and seakeeping performance. As the brand's influence continues to grow, X-Yachts has gradually entered the international market and established a solid customer base in Europe, America and Asia. In the future, X-Yachts will continue to insist on innovation and is committed to creating smarter and more environmentally friendly yacht products.

Bayliner is a yacht brand from the United States. It was founded in 1957 and is headquartered in Washington State. In the early days, the brand focused on providing easy-to-operate and reasonably priced entry-level yachts for ordinary families, which is still the core positioning of Bayliner. It is not for luxury customization, but to make it easy for more people to approach water life. Over the past few decades, Bayliner has continuously adjusted its product structure, gradually expanding from small speedboats to more spacious cabin cruisers. Its Bowrider series and Ciera series are especially popular with family users, suitable for short cruises, fishing or water sports. In terms of design, Bayliner emphasizes practical functions, such as spacious deck layout, optimized storage space, and beginner-friendly driving control systems. At present, Bayliner has become a brand of the Brunswick Group and has a distribution network in many countries around the world. Although it has a weak presence in the high-end market, Bayliner has always maintained a broad market base with its continuously optimized manufacturing process and product updates driven by user feedback. It proves one point: a yacht does not have to be complicated to be easy to use.

Sunway Yachts is a brand that focuses on the manufacture of small and medium-sized powerboats, with its headquarters located on the southeast coast of China. The brand was founded in 2005. The founding team was originally composed of a group of engineers who love marine life. They hope to create a practical yacht that is suitable for family leisure and can also cope with long-term sea voyages. Sunway's product line is mainly 25 to 45 feet speedboats, and the design concept emphasizes space utilization efficiency and ease of operation. Compared with similar brands, Sunway's boat models pay more attention to practical functions in the internal layout, such as larger storage space, more reasonable living room and kitchen partitions, and optimized vision near the console. For first-time boat buyers, this design can significantly reduce the difficulty of getting started. Although Sunway is not the most historic brand in the industry, it has gradually established its market position with stable performance and grasp of user needs. In the field of entry-level yachts, Sunway provides a pragmatic and reliable choice.

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