Novatec

1983

China

Novatec is a family-owned yacht brand from Taiwan that has been building medium to large power yachts since 1983. It had an unassuming start, but has specialised for decades in providing the Asian and North American markets with comfortable boats for extended sailing and family use. The brand is managed by the Chan family and still retains the handcrafted tradition of a small boatyard. Novatec's design philosophy is clear: less about over-the-top visual effects and more about the practicality of the space and the owner's daily experience. Many models feature high bows, wide decks and enclosed flybridges, layouts that are stable in wet, changeable climates and give owners more flexibility in use from season to season.

Novatec Yachts Brand Background

Brand Origin and History

Novatec is a yacht builder from Taiwan, founded in 1983. The brand was established by a team of engineers with a background in shipbuilding, with the initial aim of creating luxury yachts suitable for the Asian market. In the early days, Novatec mainly worked as OEM for the European and American markets, gradually accumulating a wealth of construction experience and a deep understanding of the aesthetics and usage habits of Western users.

After entering the 90's, Novatec began to launch its own brand of yachts, with fine craftsmanship and cost-effective recognition in the Asian and North American markets. As one of the few mid-sized yacht brands in Asia that insists on independent design and production, Novatec has maintained a low-key and steady development style, focusing on the private leisure yacht sector.

Brand Manufacturing Facilities

Novatec's shipbuilding factory is located in Kaohsiung, Taiwan, which is a long-established shipbuilding base. Kaohsiung has a complete industrial chain and abundant resources of skilled workers, and the Novatec factory contains several independent departments such as steel moulding, FRP moulding, carpentry, interior decoration, and circuit system, etc., and completes the hulls and interiors in-house. This highly vertically integrated production system ensures consistent quality and controlled delivery of each vessel.

Unlike many shipbuilders who rely on outsourcing, Novatec insists on completing the entire production process locally, which also provides it with greater flexibility in terms of after-sales service and hull customisation.

Brand Design and Innovation

Novatec's design philosophy is centred on practicality and comfort. Hull structures are mostly semi-displacement designs that balance stability and speed. In terms of layout, Novatec usually gives priority to the long-term living needs of the owner's family, and therefore pays great attention to the privacy and functionality of the cabin in terms of space planning.

In recent years, Novatec has gradually introduced a European design team to optimise the exterior style, while the interior style combines modern simplicity with warm Asian materials, with wood finishes, lighting systems and seating layouts all reflecting its ability to polish details.

Product range overview

Novatec's current product range includes flybridge yachts and Long Range Cruisers from 45‘ to 80’. The most popular models are the Novatec 55, Novatec 60 and Novatec 80.

The Novatec 60, for example, has three en-suite cabins, a full galley and an air-conditioned flybridge deck, making it ideal for families of up to four for days at a time offshore, while the Novatec 80 offers more personalised options and is often used for business receptions or private sailing trips.

Each model is designed with room for customisation, allowing buyers to adjust seating layouts, galley configurations, appliance brands and paint styles to suit their needs.

Yacht Styles

Novatec's product style does not pursue extreme luxury, nor does it blindly imitate European and American superyachts, but is closer to ‘practical luxury’. This style is especially suitable for boat owners who prefer to drive their yachts personally and value the efficiency of space usage. Novatec's woodwork and sofas are made of natural and durable materials, and the layout of its cabins commonly includes closed kitchens, independent showers, and upper and lower decks with linkage structures, which emphasises the feeling of ‘living in a home’.

In terms of appearance, Novatec's boats have rounded, full lines that are both classic and modern. This neutral style has a higher value in the second-hand market and is more acceptable to Asian buyers.

Yacht Usage Scenarios

Novatec's target users are mainly family boat owners, business hospitality users, as well as middle-aged and old-aged people who are interested in a long time living experience. According to user data, more than 60 per cent of owners who buy Novatec choose to sail their yachts by themselves or hire only a skipper to sail with their relatives.

This type of self-use yacht has a stable user base in Taiwan, Hong Kong, Singapore and many cities along the coast of China. Many owners use Novatec for weekend getaways, holiday gatherings with family and friends, or long-distance sailing holidays.

Especially after the popularity of the concept of ‘caravan at sea’ in recent years, Novatec has been favoured by a new generation of middle-class families due to its strong comfort, stable system and simple maintenance.

Sustainable development and technological upgrading

Although Novatec is not a brand with a core selling point of ‘green technology’, it has been investing more and more in new materials and energy-saving systems every year. The new generation of boats now supports solar panel-assisted power, LED lighting, and environmentally friendly anti-fouling coatings.

In terms of power systems, Novatec is gradually cooperating with a number of internationally renowned engine manufacturers, such as Volvo Penta and Cummins, and providing targeted solutions for different regional water quality and sailing environments. For example, for the high temperature and high humidity of the South China Sea, Novatec will strengthen the heat management in the engine cooling system and air-conditioning system to ensure the stable operation of the vessel for a long time.

Customer Experience and Brand Culture

Novatec emphasises the long term relationship with its customers. Many customers upgrade several times or recommend friends to buy after their first boat purchase. The brand has an exclusive local service team in Taiwan, as well as co-operative repair points in Hong Kong, Singapore and Malaysia to ensure timely after-sales response.

In terms of brand culture, Novatec has always adhered to the concept of ‘building boats for family members’, which makes its products naturally closer to the actual needs of users. In the boat purchase process, Novatec also pays more attention to the details of communication and customisation, and usually requires in-depth exchanges with customers on usage preferences before starting specific design and production.

Logic of choice from the user's point of view

From the data, the users who choose Novatec are not looking for brand premium, but for reliability and operability. Most of them are experienced boat owners or boat buyers with clear usage scenarios. Novatec does not pursue rapid expansion, but rather maintains a limited annual production volume, which gives its products a clear advantage in terms of quality control and ease of maintenance.

Novatec offers a more rational and pragmatic choice for those who do not wish to purchase a complex and high maintenance superyacht.