Minhua

1998

China

Minhua Yachts is a yacht manufacturing company that started in southern China. It was founded in 1998 and initially focused on the research and development and manufacturing of small and medium-sized powerboats. From the beginning, the brand has emphasized practicality and cost-effectiveness rather than pursuing luxury packaging. Minhua's customers are mostly first-time individual users or companies operating small rental businesses. They pay more attention to whether the hull structure is solid, whether maintenance is convenient, and whether after-sales response is quick, and Minhua has established a reputation on these points. Minhua's shipyard is located in Zhuhai, Guangdong, close to multiple ports, which is convenient for export and testing of water performance. Each boat will undergo at least 48 hours of sea trials before leaving the factory to ensure that the maneuverability and stability meet the standards. Compared with high-end brands, Minhua does not have the premium pressure of luxurious configurations and is more suitable for buyers with clear budgets and clear purposes.

Minhua Yachts Brand Background

Brand Origin and History

Minhua Yachts was founded in 2003 and is headquartered in Zhongshan, Guangdong Province, China. Founded by a group of engineers and marine designers who were passionate about life on the sea and wanted to create a modern yacht that would be suitable for China's offshore waters as well as meet the demands of the international market, Minhua was created with a clear objective in mind: to provide reliable, spacious and easy-to-maintain mid-range and high-end yachts to help more families and small businesses to realise the dream of being ‘on the water’. ‘Minhua was founded with a clear objective in mind: to help more families and small businesses realise the dream of being on the water.

Over the past two decades, Minhua has grown from a regional brand to a yacht manufacturer with a global clientele. Today, Minhua's products are exported to Southeast Asia, the Middle East, Europe and South America, with customers ranging from leisure users to corporate buyers and charter companies.

Branded Manufacturing Facilities

Minhua's main production base is located in the harbour town of Zhongshan City, close to the mouth of the Pearl River, with easy access to the traffic, which facilitates the transport of large hulls. The factory covers an area of over 60,000 square metres and is equipped with modern boat building equipment and a full commissioning dock. Each yacht undergoes stringent quality inspection and field testing before launching, including engine performance, stability, wind and wave resistance.

The production process follows the European CE certification standards, and some of the high-end models also meet the US NMMA certification requirements. The factory adopts a modular assembly method, which ensures flexibility in customisation while increasing production efficiency and speed of delivery.

Product Range Overview

Minhua's current main product line consists of three main series:

MH Classic Series: For the entry-level and domestic market, sizes range from 28ft to 38ft and are suitable for everyday leisure and short sea trips;

MH Voyager series: above 40 feet, suitable for medium and long distance sailing, with richer configurations, commonly found in corporate customisation and medium-sized yacht clubs;

MH Custom series: provides customised services for high-end customers, with a choice of powertrains, interior materials and layouts, and is the brand's flagship product line.

All series support diesel, petrol or hybrid propulsion, and some models have begun to introduce electric propulsion system to adapt to the environmental protection trend.

Yacht Styles

Minhua's overall product style emphasises both functionality and comfort. Unlike some European brands that emphasise on the visual impact of luxury, Minhua pays more attention to the user's actual experience on board. From the arrangement of the kitchen equipment to the design of the storage space, all of them reflect the ‘people-oriented’ thinking.

In terms of colour scheme, Minhua uses light-coloured wood, beige leather and low-saturation metal parts to create a bright and warm atmosphere inside the boat. For users in the tropical market, Minhua also provides interior solutions with stronger ventilation and UV-resistant materials.

Typical Usage Scenarios

Minhua yachts are used by a wide range of users, including the following:

Family users: mainly MH Classic series, who often organise short trips to the sea, fishing or gatherings with friends and relatives during holidays.

Business hospitality and corporate purchasing: the MH Voyager series is popular in the real estate and finance industries, as a platform for client hospitality or branding activities.

Yacht charter operators: Charter companies in the Middle East and South East Asia purchase MH Voyager or Custom series for commercial operations due to their low maintenance costs and robust construction.

Photographers, weddings and other creative industries: with their clean lines and neutral colours, Minhua yachts are also widely used for weddings and branding campaigns.

Sustainability

In recent years, Minhua has also gradually strengthened its investment in environmentally friendly boat building processes. For example, it has adopted environmentally friendly resins in the hulls to reduce VOCs emissions; introduced recyclable materials in the interiors; and promoted lightweight design to reduce energy consumption. In addition, Minhua is working with a domestic battery manufacturer to develop a purely electric drive system, and plans to mass-produce its first purely electric-powered yacht in 2026.

Customer Experience and Brand Culture

Minhua emphasises an integrated customer experience before, during and after the sale. In China, customers can test sail, select a plan and receive on-site delivery support through certified agents; overseas customers can obtain local language services and after-sales protection through regional partners.

The brand advocates a practical and sustainable marine lifestyle with the slogan ‘Life on the water is more than just luxury’ Minhua does not encourage the blind pursuit of luxury, but rather hopes that customers will truly consider yachting as part of their lives.

User Feedback and Trends from the Perspective of Big Data

According to the user survey data in the past three years, most Minhua users are more concerned about the ease of maintenance, space utilisation efficiency and sailing stability of the boat, which is highly compatible with the brand's design direction. At the same time, the proportion of sales of medium-sized boats over 35 feet has been increasing, showing that the Chinese market is growing in demand for family-sized long-haul boats.

Minhua is also actively connecting with the younger generation through online platforms (e.g. YouTube, Shake, Xiaohongshu), launching more short-video content and interactive experiences, and gradually transforming from a ‘product manufacturer’ to a ‘lifestyle brand’.